Porsche Macan – Circle Media
Circle Media created full CGI cars that were integrated into beautifully manipulated environments – a new world for the Macan to drive through. Working with photographer Stephan Romer, Circle Media created over 70 launch images for use in their global advertising campaign. From Australia to North America, utilising their mobile studio, they rendered and retouched shots live on set. It is nice to finally see some of the shots out as press ads. Below you can see a little “making of” showing the level of Circle Media’s involvement in each image.